One of the most common mistakes that retail locations make is choosing bulbs that have the same color temperature or the wrong color temperature to begin with. Choosing the most appropriate color temperature to implement depends on what type of atmosphere you're trying to create. For instance if you have a smaller store, where you're looking to create an area that is more intimate and warmer, you should opt for warmer temperatures. Whereas, if you have a larger store with a more open space, cooler white lights would work better. The key should be to balance it out according to the space and what your customers expect in a shopping environment. For example, if you install lights with the same cool white temperature, the lighting in the space will come off as harsh, so we recommend adding in warmer temperatures in the appropriate areas for a nice change.
Another important element to choosing the right department store lighting applications is to mix it up between general and task lighting. When we refer to general lighting, it is the overall source of illumination, so for high traffic areas where items are for sale or where high-end goods are located, you naturally want to have brighter lights. Task lighting is intended for areas such as entrances, dressing rooms, checkout areas, and customer service desks. Keep in mind task lighting should be bright enough to allow for visibility and confident reassurance for consumers who are purchasing products, but it can be slightly warmer or lower in lumen output than your general lighting, which can encourage a feeling of intimacy.
Many people make the mistake of only choosing one type of light when it comes to department store lighting applications. For example, overhead lighting is ideal for ensuring proper visibility, however backlighting is a much better way to highlight the products you are trying to sell to consumers. Implementing backlighting will allow you to create illumination that doesn't affect the customer's eyesight, which helps to avoid harshness, while the shadows help to draw attention to the product being highlighted. Its a proven fact that shelf integrated lighting can cause consumers to linger longer in a specific area, which may encourage them to make a purchase.
When compared to incandescent and halogen options, fluorescents offer a more cost efficient and longer lasting solution. They were once the standard for types of retail lighting, but LED has started to edge them out in most areas due to its continued evolution. However, they are still very popular because they require a lower investment upfront, while still offering a considerably long-lasting and efficient solution.
Even though LED lights are the most expensive upfront solution, they are the longest lasting and the most efficient solution that offers lower wattages and higher lumen outputs than other lights available on the market. They also operate at much cooler temperature, which prevents heat from adding up or the internal elements of the fixture from burning up.