If you're in the business of selling cars, you already know how competitive the market can be, so any competitive edge will help add to the bottom line. When developing ideas to improve your locations sales, you need to look at improving areas that may seem unrelated. For instance, vehicles that are properly highlighted can make potential buyers feel at ease, which is why car dealership lighting may play a bigger role than you might think. Below are some suggestions on how car dealership lighting can make a great first impression.
Parking lot lighting plays a major role in getting potential buyers to come on your car lot. If vehicles are highlighted properly, you'll make a great first impression in what you have to offer. So, make sure these lights are bright and placed high enough so they can be seen from the road, which will help attract the initial attention of buyers. One of the best ways you can achieve this is with floodlights. Even though parking lot lighting is designed to improve safety and visibility, you can use floodlights as an advertising measure.
Many car dealerships overlook the issues generated by the glare of light hitting their vehicles, which can be a nuisances to the eyes of potential buyers. Even though some glare is natural and unavoidable because the surface of the car is typically shiny by default, you can still minimize glares from lights by using diffusers or glare shields to make it easier on the eyes of buyers.
Some car dealers assume the best way to highlight vehicles is with the most focused, bright light that is available. However, going the subtle route is actually the best solution. Accent lighting is a perfect way to highlight a vehicle in a variety of different creative ways. For example, spotlights can be placed at ground level to showcase the car below, producing gentle shadows and eliminating the chances glares that frequently occur with overhead lighting. This type of lighting is suitable for use in showrooms and an outdoor lots, which makes it a versatile solution.
The key for any car dealership is to find middle ground when it comes to lighting, without it being to bright or too dim. For instance, if your location is too dim, it could make buyers feel light the business has something to hide. If it is too bright, it will make buyers and staff feel uncomfortable. So, it is important to carefully evaluate how much lumen output you actually need, which will help you find the right amount of lighting your location needs.
Addressing brightness is an important factor, however color temperature is equally as important. For instance, if lighting solutions in place are too warm, it will make it harder for buyers to clearly see the colors of vehicles, which will make them feel uneasy. On the other hand, if the color is too cool, it will provide a blue-tinged effect that can also make the car's appearance unflattering. A good rule of thumb is to choose something around for 4000K for the best overall results.